Climate watcher
Klimatgranskaren
Klimatgranskaren is a site that reviews climate policy and tracks the development of our planet. The authors are voluntarily engaged in various sectors of the environmental movement.
They report on environmental and climate news, focusing on today’s decision-makers.
- Wordpress
- Tech
- 800
- + Posts written
- 1000
- + Daily visitors
Goal
My main goals were to create a graphic profile, including a logo, and to design a simple and clean layout. The primary focus was on ensuring the texts are easy to read and understand. Additionally, we aimed to achieve good visibility both on social media and beyond.
Lorentz Tovatt
Grundare KlimatgranskarenChallenges
Designing the logo took several attempts.
I was also asked to create a logo for them, which they wanted to resemble the National Coat of Arms (Riksvapnet). I warned them that this could lead to problems, but they insisted. So, the first version looked like the national emblem with a crown of trees and a shield with three birds instead of three crowns.
A Twitter thread with hundreds of tweets, including opinions about the logo and the founders of the site, kicked off. Among them were some lawyers and prosecutors warning about intellectual property infringement. So, the issues I anticipated did arise. I had to redesign the logo to feature a globe with the same crown on top. After a while, a state heraldist contacted us, claiming the crown couldn’t have arches.
We didn’t argue and removed the arches. This was new territory for me, but you live and learn. Which version do you like best?
Solution
I built a custom WordPress site where I created pre-made components in Klimatgranskaren’s colors and style. These can be arranged in any order for flexibility and still maintain a consistent design. The layout is a classic newspaper style with sidebars, focusing on readability and familiarity, because you rarely need to reinvent the wheel, right?
To make the texts extra accessible, there’s an option to switch to dark mode. When you’re reading in bed at night, you want to be kind to your eyes.
Key Features
- Dark mode